Let’s build your practice together.

Whether you're launching, growing, or transitioning your Office Based Lab (OBL), we're here to help.

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Building

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Optimizing

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Converting

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Selling

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Stronger Practices. Smarter Connections.

Stronger Practices. Smarter Connections.

Stronger Practices. Smarter Connections.

For Practices
For Vendors

Clarity and connections for every stage of your OBL journey

OBL Connect is a free, owner-first resource designed to help you move forward with clarity and confidence. Whether you're opening a lab, optimizing operations, or preparing for a transition, we connect you to trusted experts and tailored strategies—at no cost to your practice.

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Start your OBL

Clarify what’s possible and explore what it takes to launch with confidence.

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Optimize your OBL

Identify opportunities to improve workflows, strengthen margins, and build operational resilience.

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Convert to an ASC

Understand what ASC transition could involve—and whether it supports your long-term goals.

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Sell or retire

Plan a smooth, values-driven exit that protects your patients, team, and legacy.

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Resources

Apply to join our trusted partner network

We connect a select group of vendors with practices actively growing, optimizing, or transitioning. When OBL owners need guidance, we point them to partners we trust to deliver.

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Save time on outreach

Reach practices that are actively exploring next steps—no need for cold introductions.

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Connect with practices

Be recommended to qualified OBLs and ASCs seeking partners in your area of expertise.

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Grow your business

Gain exposure through selective referrals based on practice needs and strategic fit.

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Enhance credibility

Join a trusted network curated for relevance, integrity, and value to the physicians we serve.

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Testimonials

Why physicians and 
decision-makers trust us

"What really sets her apart, is how effortlessly she connects with people. She’s not just great at building customer relationships—she genuinely cares. Whether she’s working with colleagues or clients, Rohini has a way of making people feel heard and valued. She’s sharp, dependable, and always willing to go the extra mile. Anyone who gets to work with her is lucky to have her in their corner."
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Jeff Reichman

COO / President of Consulting Services
KKM Global Healthcare Group

"In all my experiences with Rohini I have been very impressed at her ability to get things done. She is customer focused and willing to put in the work for her clients. She is full of knowledge and full of energy, always bringing a positive attitude and offering solutions to the task at hand. I can't recommend Rohini enough!"
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Andrew Clarke

CEO Cedarwood Surgical

"I’ve known Rohini for years, and one thing that has always stood out is her ability to build and nurture relationships. Whether in her past roles or through RK Collaborative, she brings the same thoughtful, strategic approach—listening deeply, understanding challenges, and helping turn ideas into real, lasting impact. Her commitment to people, both professionally and personally, is what makes her so effective. She’s not just about solving problems; she’s about creating connections that last."
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Dr. Tom Gildea

Your partner
in growth.

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With comprehensive expertise in business planning, customer relationship development, commercialization, and product management, Rohini Rebello-D’Souza can appreciate the nuances of the entire process as well as intricate client needs. She is a deliberate listener with a keen attention to detail and a proven ability to bring forth clear and effective outcomes. Rohini’s rich experience — more than 20 years in start-ups and publicly traded companies — has made her adept in guiding clients from initial concept to sustained market success.

Rohini prides herself with building meaningful and long lasting connections based on trust and impact. Her ability to actively listen, translate needs into action, and offer tailored solutions are what set her apart. When her network asked for help with reaching their OBL goals, she felt compelled to act as a conduit and a trusted partner. Hence, OBL Connect, an RK Collaborative initiative, was created to help build and sustain stronger practices via smarter connections!

Built on trust.
Backed by experience.

We’re invested in your success.

No fees. No obligation. Just personalized guidance—at no cost to your practice.
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